E-commerce SEO Case Study: Boosting Sales for PowerGen USA

Client Overview

Client: PowerGen USA
Industry: E-commerce (Generators & Power Solutions)
Website: powergenusa.com

PowerGen USA, a company specializing in high-quality generators and power solutions, had previously enjoyed steady online traffic and sales. However, they experienced a significant drop in organic visibility and conversions due to technical SEO issues, lack of structured data, and content gaps. To regain their competitive edge, PowerGen USA partnered with KiTo Agency to rebuild their SEO foundation, optimize their website for search engines, and drive more qualified traffic to increase conversions.

Objectives

The main goals for PowerGen USA were:

1. Restore and Grow Organic Traffic: Increase the volume of organic traffic that had significantly declined.
2. Enhance Sales and Conversion Rate: Drive high-intent traffic that would convert into purchases.
3. Improve Keyword Rankings: Increase visibility on relevant, high-value keywords within the power solutions niche.
4. Fix Structured Data and Technical SEO Issues: Address critical issues in Google Search Console, particularly related to structured data (Review Snippets) and indexing errors.

Strategy and Execution

To meet these objectives, KiTo Agency implemented a comprehensive SEO strategy, focusing on technical SEO fixes, content optimization, and targeted link-building to drive organic growth.

1. Technical SEO Audit and Issue Resolution

• Action: Conducted a full technical SEO audit to identify and resolve critical errors, including:
  • Fixing structured data issues related to review snippets, which were showing as invalid.
  • Improving crawlability and addressing any blocked resources.
  • Enhancing mobile usability and optimizing site speed to align with Core Web Vitals.
• Outcome: The technical fixes resulted in improved indexing and ensured that the website was fully optimized for search engines. This was key in stabilizing the site’s performance and setting the foundation for further growth.

2. On-Page Optimization and Content Refresh

• Action: Updated existing product and category pages with optimized meta titles, descriptions, and headers to target high-converting keywords. Content was restructured to better align with user intent, including detailed product descriptions, benefits, and buying guides to support users at different stages of the buying journey.
• Outcome: These changes improved rankings for relevant keywords, increased the click-through rate (CTR) on search results, and enhanced the user experience on key pages.

3. Content Creation and Targeted Blogging

• Action: Developed a content strategy focused on publishing high-value blog posts and guides around topics such as generator maintenance, power solutions for emergencies, and product comparisons. This content targeted both long-tail and high-intent keywords, providing valuable information while driving traffic from organic search.
• Outcome: The new content helped capture informational and transactional search queries, establishing PowerGen USA as an authoritative source in the power solutions industry.

4. Backlink Building and Outreach

• Action: Implemented a backlink acquisition campaign focused on securing links from industry-related blogs, forums, and authority websites. We targeted websites with high domain authority to enhance PowerGen USA’s credibility and rankings.
• Outcome: This improved the domain authority and contributed to higher rankings across multiple target keywords, resulting in a steady increase in organic traffic.

Results

The results illustrate the success of the strategy implemented by KiTo Agency for PowerGen USA, as evidenced by the Shopify and Google Search Console data from the campaign:

1. Traffic Growth:

• Google Search Console (Last 3 Months): Total clicks increased to 5.25K with 749K impressions. The average position improved to 18.9, showing positive movement in keyword rankings.
• Improved CTR and Impressions: Impressions and clicks showed a steady upward trend, indicating a recovery in visibility.

1. Sales and Conversion Metrics:

• Shopify Data (Last 30 Days): Sales reached $20,198.85, with an 80% increase in total orders. The conversion rate improved by 61% to 0.33%, reflecting better engagement and intent alignment on key pages.

1. Structured Data Fixes:

• The Review Snippets error was fixed, moving from 273 invalid issues to zero, ensuring PowerGen USA’s product ratings were visible in search results, which can boost CTR and user trust.

1. Overall Impact:

• The combined efforts resulted in a 40% increase in online store sessions, with organic traffic driving a significant portion of the improvement. PowerGen USA saw a 43% increase in total orders and a 28% increase in total sales compared to the previous month.

Key Challenges and Solutions

• Challenge: Critical Structured Data Issues Impacting Rich Results
  Solution: We updated and corrected the structured data on product pages, ensuring all review snippets were valid. This allowed PowerGen USA’s products to appear with rich snippets, which improved visibility and attractiveness in search results.
• Challenge: Decline in Organic Traffic Due to Technical and Content Gaps
  Solution: Through technical fixes and refreshed content, we aligned PowerGen USA’s pages with SEO best practices and user search intent, restoring traffic and improving search rankings.

Client Testimonial

“KiTo Agency helped us recover from a slump and turn things around. They handled everything from technical issues to content optimization, and the results speak for themselves. Our sales and traffic are up, and we’re ranking for more competitive keywords. Their expertise made a huge difference for us!”
—Jaimason Samuel, Owner – PowerGen USA

Conclusion and Next Steps

KiTo Agency’s SEO strategy enabled PowerGen USA to recover lost traffic, boost sales, and build a resilient online presence. By addressing technical issues, optimizing content, and implementing a robust backlink strategy, we set up PowerGen USA for long-term growth.

Our ongoing focus will be on optimizing for additional high-intent keywords, expanding the blog content strategy, and building more authority backlinks. With a solid SEO foundation now in place, PowerGen USA is well-positioned to dominate the power solutions market.

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